The New Jersey Conservation Foundation held its 23rd Annual NJ Land Conservation Rally, a one-day educational conference focused on “Conservation Innovations in a Changing World.” The day included networking activities, workshops, and a keynote address given by the First Lady of New Jersey Tammy Snyder Murphy.
During the conference, Princeton Hydro, a proud sponsor of the event, lead three workshops on a variety of topics. Below, we provide a synopsis and free download of each presentation:
Fundraising & Marketing Strategy:
“Nonprofit Storytelling A-Z: How to Transform Passive Clickers into Action Takers”
Our Communication Strategist, Dana Patterson, along with Lindsay McNamara of the National Audubon Society lead a workshop that taught participants how to use values-driven and science-congruent narratives to reach key stakeholders and supporters in the New Jersey conservation community and beyond. Dana and Lindsay demonstrated how to implement humanistic storytelling strategies and translate technical stats and science findings into interesting, relatable stories that will resonate with and activate valuable target audiences.
Community Education & Outreach:
“Floating Classroom: Successful Citizen Science on New Jersey’s Largest Lake”
Chris Mikolajczyk, CLM, our Senior Aquatic Scientist, and Donna Macalle-Holly, Grant and Program Director for Lake Hopatcong Foundation, discussed how to start an innovative citizen science project in the community. For the presentation, they showcased a recently launched and highly successful citizen-science initiative: the “Floating Classroom.” Together, the Lake Hopatcong Foundation and Princeton Hydro conceptualized, funded, and launched a custom-built 40-foot education vessel that provides community members and students an interactive, hands-on education experience to explore Lake Hopatcong while learning about freshwater ecology. This initiative has helped to engage the community in stewardship while continuing to closely monitor the lake’s water quality.
Ecology & Stewardship:
“From Scum to Fish – A Journey Through the Aquatic Food Web and its Management”
Our Director of Aquatic Programs, Dr. Fred Lubnow, and our Senior Aquatic Ecologist, Dr. Jack Szczepanski, lead a workshop on the many facets that make-up a healthy freshwater ecosystem. They explored the various types of life that inhabit the aquatic environment: from algae and cyanobacteria to submerged aquatic vegetation and fish. And, they delved into each one’s place in the food web, how they interact with each other, their effects on the health of the water they live in, and management techniques to tackle water quality issues associated with each.
The NJ Land Conservation Rally conference also included presentations on topics ranging from environmental advocacy to land acquisition to urban conservation to non-profit organizational management. To view presentation hand-outs and learn more about the conference, go here.
Princeton Hydro is a proud supporter of the New Jersey Conservation Foundation, a private, nonprofit organization that relies on philanthropic support and grants from a variety of public and private organizations and individual donors. Through acquisition and stewardship, they protect strategic lands, promote strong land use policies, and forge partnerships through education and assistance programs. Since 1960, New Jersey Conservation Foundation has protected over 120,000 acres of natural areas and farmland in New Jersey – from the Highlands to the Pine Barrens to the Delaware Bay, from farms to forests to urban and suburban parks. For more information, or to become a member, go here.