The members of our Leadership Team provide a depth of industry and operating experience that is fundamental to the success of Princeton Hydro. They are a group of passionate individuals who help to drive our people, culture, and strategy, and are committed to the firm’s mission of “changing our ecosystems, quality of life, and communities for the better.”

Today, we’re putting the spotlight our each member of our Leadership Team and asking them to share with us, in one sentence, what they enjoy most about their work.

Let’s meet them!

Scott Churm

As our Director of Field Operations and Field Office Manager, Scott and his team are responsible for providing pond and lake management and invasive species control services. Scott is an expert in species identification and determination of appropriate treatment response and adaptive management techniques. He is a licensed pesticide applicator in five states and has managed the treatment of nuisance aquatic and terrestrial plants at hundreds of sites totaling more than 1,000 acres. His experience also includes the design, installation and maintenance of aeration systems, the implementation of water quality and biological sampling programs, erosion control plans, and shoreline aquascaping projects.

“What I enjoy the most about working at Princeton Hydro is the ability to work outside the box to find new and better ways of doing what we do.”

Laura Craig, PhD

Laura, our Director of Natural Resources, is an aquatic ecologist and restoration practitioner with specific expertise in aquatic ecology, river restoration theory and practice (especially dam removal), nutrient dynamics, and climate adaptation. She is a big picture thinker with extensive experience in science communication, strategic planning, metrics and evaluation, project and budget management, policy, fundraising, and public engagement. Laura is passionate about identifying and improving how we manage existing and emerging threats to rivers.

“I am grateful for the opportunity to work on many different types of projects, especially those that improve ecosystem function and help us adapt to a changing climate.”

John Eichholz

As our Chief Financial Officer, John leads our financial operations and provides overall strategic direction across the firm. John has more than 25 years of experience in financial analysis, strategic planning, business operations, and marketing strategy. He has worked at an array of globally-recognized companies, including Dun & Bradstreet, American Express, MasterCard, and Barclays. He specializes in financial forecasting, enhancing marketing performance through analysis and competitive intelligence, and developing strategic frameworks on how to lead corporate-wide initiatives.

“I enjoy helping the firm improve its overall profitability and financial stability by analyzing trends, identifying financial opportunities, and providing all colleagues with the tools they need to move Princeton Hydro forward… by making the firm stronger financially, we can serve our customers better and improve the lives of our employees and their families.”

Clay Emerson, PhD, PE, CFM

Clay is our Director of Stormwater Management & Green Infrastructure. His expertise includes a substantial amount of critical overlap between engineering and environmental science. Hydrologic and hydraulic analysis, stormwater management and infiltration, nonpoint source pollution, watershed modeling, groundwater hydrology/modeling, and water quality and quantity monitoring are a few of the areas Clay specializes in. Additionally, Clay is an adjunct professor at Rowan University and he regularly teaches continuing education seminars and presents at events throughout the country.

“Problem solving has always been a passion of mine, and what I love most about my work is applying problem solving skills to help our clients resolve an issue or accomplish a goal.”

Fred Lubnow, PhD

As our Director of Aquatic Resources, Fred manages a variety of lake and watershed restoration projects. Fred has extensive experience in lake and watershed management, restoration ecology, community and ecosystem ecology, cyanobacteria biology, and the use of benthic macroinvertebrate and fish in-stream bioassessment protocols. He is a committed speaker and educator and has given countless presentations over the years for organizations throughout the country, including the New York State Federation of Lake Associations, North American Lake Management Society, the Cary Institute, and as an adjunct professor at DelVal University’s Environmental Studies program. Fred was recently featured in a Washington Post story about climate change and the impacts it’s had on Lake Hopatcong, specifically.

“I love how the entire staff of the company is absolutely committed to improving and protecting our natural resources.”

Samara McAuliffe

Samara brings over ten years of human resources and management experience to her position as our Employee Relations Manager. She has worked as a business partner and advisor in various sectors, from finance to retail. Her hands-on experience includes researching and resolution of complex human resources related issues, recruitment process management, HRIS implementation, representation at unemployment hearings, creation of EEOC position statements, leading and administering open enrollment initiatives, as well as management coaching and training.

“What I enjoy most about working in human resources at Princeton Hydro is supporting such a talented and dynamic group of creative minds.”

Dana Patterson

Dana is a passionate environmental communicator who brings to her position as our Director of Marketing and Communications a strong mix of diverse stakeholder engagement experience, coupled with values-based communication strategy. She specializes in branding, marketing, and digital media strategy, and strives to enhance the mission and values of Princeton Hydro. She earned her Master of Environmental Management from Yale University’s School of Forestry and Environmental Studies where she focused on strategies for climate change and wildlife conservation communication. Dana is an active volunteer for a variety of organizations, including Society of American Military Engineers (SAME) New Jersey Post, which recently presented her with an award for her efforts.

“Storytelling! Princeton Hydro has designed some of the most innovative, resilient ecosystem restoration projects in the Northeast that no one knows about. I’m passionate about sharing our story and building our brand so we can continue to enhance urban, suburban, and rural spaces where both wildlife and people can thrive.”

Click here to learn more about all of the passionate and talented individuals who make up the Princeton Hydro team!

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