The American Sustainable Business Council (ASBC) launched the “Clean Water is Good for Business” campaign that gives businesses a strong voice to advocate for water quality protection, reduced nutrient pollution, improved water infrastructure, and policies that make businesses more resilient to floods and droughts. Ultimately, ASBC is hopeful that the campaign helps to shift the dialogue on water issues so that there is a greater balance of business perspectives, including the economic reasons for sensible clean water regulations.
As part of ASBC’s campaign, the organization hosted a series of online training sessions for businesses to help elevate their voice on clean water issues. The most recent webinar, titled “Making the Business Case on Clean Water Issues to the Media,” focused on helping businesses find and approach the right journalists, make the most compelling arguments for policy agenda, enhance credibility and confidence, and much more!
The webinar was lead by Bob Keener, Deputy Director of Public Relations at American Sustainable Business Council; Dana Patterson, Marketing & Communications Manager at Princeton Hydro; Rita Yelda, Outreach & Communications Manager at Coalition for the Delaware River Watershed; and Colton Fagundes, Policy Associate at American Sustainable Business Council.
Dana’s presentation focused on how to build substantive values-based narratives; how to develop engaging media content and effective headlines; how to build relationships with key members of the media; and best practices for media outreach.
If you missed the webinar and are still interested in learning how to build relationships with elected officials and members of the media so you can make your business’ voice heard on the issues and policies that matter, it’s not too late! You can watch the complete webinar on YouTube. And, you can view all of the presentation slides, by clicking here.