Free Webinar: Engaging the Media on Clean Water Issues

The American Sustainable Business Council (ASBC) launched the “Clean Water is Good for Business” campaign that gives businesses a strong voice to advocate for water quality protection, reduced nutrient pollution, improved water infrastructure, and policies that make businesses more resilient to floods and droughts. Ultimately, ASBC is hopeful that the campaign helps to shift the dialogue on water issues so that there is a greater balance of business perspectives, including the economic reasons for sensible clean water regulations.

As part of ASBC’s campaign, the organization hosted a series of online training sessions for businesses to help elevate their voice on clean water issues. The most recent webinar, titled “Making the Business Case on Clean Water Issues to the Media,” focused on helping businesses find and approach the right journalists, make the most compelling arguments for policy agenda, enhance credibility and confidence, and much more!

The webinar was lead by Bob Keener, Deputy Director of Public Relations at American Sustainable Business Council; Dana Patterson, Marketing & Communications Manager at Princeton Hydro; Rita Yelda, Outreach & Communications Manager at Coalition for the Delaware River Watershed; and Colton Fagundes, Policy Associate at American Sustainable Business Council.

Dana’s presentation focused on how to build substantive values-based narratives; how to develop engaging media content and effective headlines; how to build relationships with key members of the media; and best practices for media outreach.

If you missed the webinar and are still interested in learning how to build relationships with elected officials and members of the media so you can make your business’ voice heard on the issues and policies that matter, it’s not too late! You can watch the complete webinar on YouTube. And, you can view all of the presentation slides, by clicking here.

For more information about upcoming ASBC events, visit their website. To learn more about Princeton Hydro, go here.

*FREE* Download: Using Flood Models to Mitigate Flood Risk

Back in September, NEIWPCC offered a free research webinar on modeling and flood mitigation recommendations for a forested and urban Hudson River tributary watershed. The webinar looked at the Moodna Creek Watershed and Flood Mitigation Assessment and described how flood models were used to inform recommendations for reducing and mitigating existing and anticipated flood risk. This free webinar was hosted by our Environmental Scientist & GIS Manager, Christiana Pollack, GISP, CFM, and Jessica Jahre, CFM, AICP, a Planner with the New Jersey Department of Environmental Protection.

Pollack and Jahre, authors of the assessment, described how they used flood models to inform recommendations for reducing and mitigating existing/anticipated flood risk in the Moodna Creek Watershed. The flood mitigation assessment was conducted by Princeton Hydro and GreenVest, and funded by NEIWPCC through the New York Department of Environmental Conservation’s Hudson River Estuary Program.

If you missed the webinar, but are still interested in flood mitigation and this study, you can download a PDF of the Powerpoint below. With informative graphics and intriguing photos, this presentation will introduce you to flood mitigation strategies and techniques for many different needs.Princeton Hydro specializes in flood planning, policy, analysis, design and risk mitigation services.  To learn more our floodplain management services, visit: bit.ly/floodmanagement