Dana Patterson Director of Marketing & Communications

Director of Marketing & Communications

Dana Patterson

Dana is a passionate environmental communicator who brings a strong mix of diverse stakeholder engagement experience, coupled with values-based communication strategy.   She specializes branding, marketing, and digital media strategy, and strives to enhance the mission and values of Princeton Hydro.  She believes that the role of communications has evolved beyond simply a transmission of information; now, communicators must also be nodes that connect people together through storytelling and by building diverse networks.

She earned her Master of Environmental Management from Yale University’s School of Forestry and Environmental Studies where she focused on strategies for climate change and wildlife conservation communication.  Dana held a variety of digital media positions for institutes and NGOs including Yale Program on Climate Change Communication, Yale Environment 360, and National Audubon Society.  Before grad school, she devoted her career to making positive environmental shifts in New Jersey communities through her 5-year nonprofit community organizer and educator role. She holds a Bachelor of Science in Chemistry from Fairleigh Dickinson University, where she focused on synthesizing waste vegetable oil from local restaurants into biodiesel. 

On weekends, you can find Dana bird watching in parks, capturing nature’s beauties through photography, and exploring new trails.

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